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The Village Chai

As a new company, The Village Chai needed someone to get their social media going and attract new customers. I created a custom plan for them that fit into their existing branding. This package included market research, copywriting, product photography, photo retouching, and graphic design.

Image selection involved showcasing the beauty of chai and how it easily integrates into our lives — from breakfast to reading a book, to our workouts. Recipes were found and created to show other ways to enjoy chai.

Part of the research that was conducted included looking at what competitors were doing on social media and finding macro and micro hashtags to use to boost reach on posts.