Hummingbird Coffee Concept Brand
The primary colours of the logo reflect the cheeriness of the brand. A special brown version of the logo was also created for jobs where black might not be a suitable look, but one colour is required, such as the coffee bag below. Versions for printing in greyscale on white or on black were also created for versatility.
Concept Packaging & Merchandise
The Hummingbird Coffee logo can be applied to a variety of merchandise that can be sold in-store, similar to how Starbucks sells branded content.